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Limited seats available!

About The PUB CONVENTION

Increasing urban population coupled with factors such as increasing disposable income and growing preference for beer and spirits is expected to create avenues for growth of the alcohol market in India.  It’s strong demographic trends coupled with changing social attitudes and lifestyle choices makes the pub industry a very compelling market

At this event, we will be addressing topics on the changing drinking patterns, how pubs engage with the millennial population driving guest loyalty, leveraging pub menus and set up, bartending and marketing, how technology provides a boost in pubs etc.

New Topics

Case study’s, panel discussions and round table sessions to benchmark your practices with industry peers and colleagues

Roundtables & Breakout Sessions

Ask focused questions from experts and leverage their experiences to tackle ground level challenges in your respective functions.

One to One Meetings

Specifically designed tool, that will give you access to the list of participants attending the convention. This will give you an opportunity to pre-schedule meetings with the attendees that most interest you.

250

DELEGATES

30

SPEAKERS

100

BRANDS

15

EXHIBITORS

SPEAKERS

To Be Announced shortly!

What's Brewing?

SET THE BAR HIGH WITH BRANDING!

A company’s brand is like it’s seal of quality.  A brand reflects the ethos & conviction of the people behind the business, and directs the perception of consumers about the company. It is the business' role to shape and nurture that perception, so it is important to remember some of the intangibles that create a brand. Join in on this session to explore what works and what doesn’t.

EMPLOYEE DEVELOPMENT FOR CREATING A SUSTAINED CULTURE

An employee's level of engagement heavily influences a customer's attitude towards the brand, creating that unique feeling which makes a pub stand out from the others. Investment in employee development can actually help in bridging the gap between customers' digital and in-person experience. In light of this, understanding the employee's needs is becoming crucial. Employees need to feel empowered & challenged while doing work that is meaningful. Creating a learning and growth oriented culture may be the solution, and in turn, also help in long-term employee retention.

THURSDAY IS THE NEW FRIDAY! GETTING CREATIVE WITH YOUR MARKETING STRATEGY

Bringing ideas to life - theme nights, game nights, quizzes....what can possibly give a fresh impetus to your pub and pull customers in? Customers are looking for energy, entertainment and an escape from the midweek slump and operators want more business – a perfect situation! Creativity and some snazzy promotion is all it takes to cure the weeknight blues!

SUSTAINABLE BARTENDING – WHAT DOES IT MEAN FOR YOUR BAR?

With sustainability slowly becoming a global buzzword in recent times, what are the obligations as bar owners and global citizens in order to spearhead a culture of responsible and conscious fun? The bartenders are the obvious contenders for bringing big change to the way things run at your bar, but the whole team should be involved in innovating and ideating. Green ideas, recycling, using leftovers, sourcing local ingredients - the options are many! The key is to instill a more mindful approach to each action, each drink and each interaction one has with the customer.

BAR THEFTS & WASTAGE – MANAGE & MINIMISE

Theft, wastage and spillage have an unapparent but sizeable impact on the profitability of your business. Finding measures for handling these can significantly improve your gross profit. Setting down directives for employees is one side of things, but often on the flip side, owners are tempted to steal from themselves in an attempt to fortify relationships with a free drink every once in a while for friends and family. Where does one draw the line for a fair and desired outcome?  

BUILDING A DIGITAL STORY AROUND YOUR BRAND

Is your brand appealing enough to the hyper-aware and demanding new generation of consumers? How do you cater to this new lot, without losing sight of your core customers' needs? With the increasingly self-absorbed customer that values his smartphone over interaction and engagement in the physical world, what strategies emerge to rope them in? Could innovation in product, format, presentation or offering be the lure or will the challenge require something beyond convention? Is it time to rethink and reimagine your outreach program?

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VENUE

The Lalit Ashok, Bangalore, India

The Lalit Ashok, Bengaluru India

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